Our Story

Nobody ate lunch.

That is probably the best way to describe the two days Ishanaa actually started. It was a college assignment. For our subject "omni-channel integration with retail business", and the brief was to run a real business for two actual days. 

We sold. A lot, actually. The QR code for payments crashed mid-day because too many transactions were going through. 

At the end of day two our professor said something like: you have already built everything. The website, the email list, the inventory, the designs. Why not just start it for real?

We looked at each other. Everybody knowing that we are definitely going into the real world.

Getting the Pilot Drop out after our assignment took three months.

Since this is the first time we are running a business. We made all the mistakes.

The samples we gave, they were stitched wrong.
A fabric we wanted for our kurti went out of stock just before we wanted to order it.
We started over more than once.
Eventually we had 17 designs.
Once we had them, we did a photoshoot, created the website, listed all of them there, and set up everything which was needed for a smooth operation from Razorpay to logistics.

Once they were live, people actually loved them. Then they gave us all the feedback what they want in the next drop. 

Our second drop was Sugar and Spice.
Eight pieces in the collection and exclusive.

Bhavika designed all of them, handled every manufacturer conversation, every sample round, every quality check on every piece that came in. Making sure every order comes actually reaches the customer.

Pratham handles everything technical which comes with running a business: email campaigns, abandoned checkout flows, payment integrations, logistics, shipping labels. Both of them do pop-up stalls, content, and marketing.

Tanisha manages social media and Vedant takes care of customer issues and any deals when they come up.

We do limited drops. Sold out means gone forever, because we never restock.

We tend to price our kurtis between Rs 799 and Rs 1099. For college girls and young working women who want to look good without having to justify it to anyone. 

Running a real business out of a two-day assignment is genuinely more than we expected. The to-do list never gets shorter. We are four people doing this between everything else going on in our lives and we are still figuring a lot of it out.